Dominant Christmas decorator

If you ask yourself what the most prevalent Christmas material is you would first think of pine greens and other traditional materials. Yet worldwide first place must surely be ceded to the poinsettia. Dominantly present, widely accepted as a Christmas symbol, and the most cultivated potted plant in the world.

The carnation, our age-old friend

It is the current zeitgeist to move toward local, indigenous, original and pure with flowers as well. The picking bouquet and the field bouquet are the product of this. The impression is given that the flowers are from here and we picked them outside. But an expert knows that there are some lies in this. It is about the impression, not the reality. Lurking in the picking bouquet are flowers grown industrially in greenhouses. And they often come originally from other regions.

Professional World Cup Floral Art

The Royal VBW together with Florint organized a World Cup Floral Art. A gigantic spectacle with a complex organization. Colleagues from all parts of the world poured in. A feast of professional fraternization. Participants did their utmost to score well and thus offered the floral profession a feast of beautiful floral art.

Colorful Summer

Colour thinking is one of the most important professional skills aspects for a florist. What colours do you see at a particular occasion or in a particular space? Or what do you combine with a particular type of person. Choosing colours usually happens intuitively. And that's a good thing.

The delight of blossoming

Flowers, plants and the season have a magical connection. Every year, after the gray winter months, we look forward to spring. In no other season can you enjoy the budding, the rising, the blossoming - and that on all levels, from bulbs to trees.

Attractive bare branches

Nowadays, we are swimming in abundance. The range of flowers and plants has become seasonless. A tulip in September and a sunflower in January. Foodies who are sensitive to sustainability question this and seek seasonal connection. This is not so easy in the winter period. It requires an extra eye for the never-decreasing beauty of nature. The beauty of bare branches becomes visible.