The floral work of Jenny Ingrum from the US boldly blurs the lines between floristry and fine art. With an intuitive approach, she creates emotionally resonant pieces grounded in technical mastery and expressive form. Known for her fearless use of custom-built structures and sustainable mechanics, Jenny inspires through her teaching, large-scale installations, and global collaborations - making her a vibrant and forward-thinking voice in contemporary floral design.

'My signature style is sculptural, intuitive, and unapologetically bold. I work at the intersection of floristry and art - pushing boundaries with custom-built arma tures, contemporary mechanics, and emotionally charged color stories. My work is grounded in technical precision, but I always leave room for wildness, emotion, and something unexpected.'

'I'm inspired by everything that feels alive with energy - architecture, philosophy, movement, music, and the natural tension between softness and structure. I sketch, I write, I build. Sometimes I destroy what I've made and begin again - because true creativity lives in the risk.'

'Right now, I'm drawn to branches, twisted forms, and botanicals that bring un expected textures - things that root, sprout, or curl around a shape. My techniques lean into sustainable mechanics - using reusable structures, creating living armatures that support both design and regeneration. I want my work to feel alive long after the last petal drops.'

'I'm incredibly proud of my Bouquet Workshop Tour 2024 & '25, where I travel across the U.S. teaching florists how to push their creativity while mastering technical skills. Competing in South Korea and Manchester to represent the US has been massively inspirational and educational leading into this competition. Building an online community where I'm able to reach beyond my borders and share my view on modern floristry has been one of the most meaningful projects in my career. Local large-scale floral installations for raising awareness of floral design and its importance to humanity - those are the works that stretch me and make a difference.'

'The World Cup is the most extraordinary platform in our industry. To represent the United States again - this time in The Hague, in The Netherlands - is both an honor and a challenge I welcome with open arms. It's a space where the limits of design are tested, where cultures and craftsmanship collide, and where innovation is celebrated. Preparing for it demands not only technical mastery, but mental resilience and artistic conviction. I wouldn't want to be anywhere else.'

'I plan to win by being fully myself - by designing with conviction, risk, and emo tional resonance. I create unapologetically - and that will be my edge.'