SMK revises Sustainable Florist Barometer

SMK is revising the certification scheme for the Sustainable Florist Barometer. The Plant Expert Committee is asking stakeholders to submit their comments on the revision by February 15, 2026. The new scheme is scheduled to take effect on January 1, 2027.
Presentations at Libelle & Margriet Winter Fair – Stars for Europe

The poinsettia season officially kicked off on November 25 with widespread visibility of the Christmas star at consumer fairs and in various media. The plant was presented earlier this month at the Libelle Winter Fair in Mechelen and is currently prominently featured at the Margriet Winter Fair in 's-Hertogenbosch. These activities are part of the European […]
Tulip Day Amsterdam kicks off the 2026 tulip season with a pick-your-own garden on Museumplein

On January 17, 2026, the annual Tulip Day will be held at Museumplein in Amsterdam. The Dutch Tulip Promotion Foundation (TPN) will traditionally open the tulip season with this event. A picking garden with 200,000 tulips will be created for the occasion. From 1 p.m., the public will be able to pick tulips free of charge. According to TPN chairman Arjan Smit, this year's theme is 'United in Bloom' [...].
Colored by Gerbera launches Gerbera Magazine

Colored by Gerbera launched the first edition of Gerbera Magazine on November 28, 2025. The magazine compiles information about trends, breeding, cultivation, and applications of gerberas, aimed at florists, growers, and retailers within the international floriculture sector. The publication focuses on sustainability in gerbera cultivation, including the use of LED lighting and other […]
'Always inspired by nature'

On the outskirts of Eersel lies Domein Oogenlust, a world where nature, craftsmanship and experience coincide. On the eight-hectare estate, nature forms both backdrop and starting point. But for visitors, the most striking features are the inspiring concept store (500m2) and the event location (900m2). Oogenlust is celebrating its 45th anniversary this year and is the life's work of Marcel and Monique van Dijk. Meanwhile, a new chapter has begun: son Wim took over the company on Oct. 30. We speak with Marcel van Dijk about signature, sustainability and the future of the trade.
Winter & Christmas inspiration
