First edition of Floréda: inspiration, NK, and purchasing days

The first edition of the Floréda trade event will take place from March 9 to 11, 2026, at Plantion in Ede. In addition to the finals of the Dutch Floral Art Championship, the event will feature a wide range of exhibitors, including Jelle Quint, Vase The World, and HS Potterie. It will also serve as a meeting place for florists, floral designers, and other professionals in the sector.

IPM program focuses on floristic trends

From January 27 to 30, IPM ESSEN 2026 will present an extensive program in Hall 5 with the IPM Flower Stage, BLOOM's Trend Show 2026, and the IPM Discovery Center. International florists will give live demonstrations, while trend experts will showcase five style directions for the coming season. The Discovery Center will offer guided tours of various store concepts for garden centers.

FloraHolland launches Flora Spring Expo

Royal FloraHolland introduces a new spring trade fair: the Flora Spring Expo. It will take place on March 18 and 19 in Aalsmeer-Oost, where the international floriculture industry can now present itself in the spring, in addition to the existing Trade Fair Aalsmeer in the fall.

Bloomon publishes sustainability report

Online florist bloomon has published its 2025 sustainability report. The company aims to create surprising bouquets that have as little impact on the planet as possible. As a B Corp-certified company, bloomon is committed to transparency about its sustainability efforts.

De Oosteinde Garden Center reopens as a flower shop

At the beginning of November, De Oosteinde Garden Center in Zeewolde opened the doors of a new flower, plant, and gift shop. The shop, called Cindy's Flowers, Plants & Gifts, is run by Cindy Kleipool, former co-owner of the garden center.

Restart of Jodeco Glass

Duif International and B Living have jointly achieved the relaunch of Jodeco Glass. This preserves the well-known glass brand and lays the foundation for further growth.