Future of the lily sector takes center stage during Dutch Lily Days 2025
On Tuesday, June 3, the Dutch Lily Days 2025 will open at De Jong Lelies in Andijk, which is celebrating its 65th anniversary this year. During the official opening, special attention will be paid to the sustainability of the lily sector in a changing social and political context. Former LTO chairman Sjaak van der Tak will give a speech on the challenges and opportunities for the sector.
Royal FloraHolland Closes 2024 with Profit
Royal FloraHolland concluded 2024 with a positive result of 6 million euros after tax. This is according to the annual report published in early April. Product turnover increased by 5% to 5.3 billion euros, mainly due to a higher average price for flowers (+11%). The number of plants sold remained stable.
Start of new Kalanchoe campaign: ‘Wedding Time’ central to online promotion
This week, the first campaign has started within the renewed promotion strategy for Kalanchoe. Under the new pay-off ‘Kalanchoe – part of life’, the theme ‘Wedding Time’ is central. With inspiring images and targeted online campaigns, the Kalanchoe is positioned as a contemporary and versatile plant. The campaign offers new promotional opportunities for growers, buyers and florists.
Chrysanthemum attracts attention in Astana with floral models and live demonstration
The international trade fair Flora Expo Astana kicked off on Tuesday, April 8, with a striking presentation of Dutch chrysanthemums. Commissioned by the Chryson Foundation, the Sobolj communication agency organized a creative promotional campaign within the Just Chrysanthemum (Just Chrys) campaign, aimed at positioning the chrysanthemum as a powerful, contemporary, and versatile flower.
Jikke Jansen wins Dutch Floristry Championship during Skills Heroes 2025
During the Skills Heroes final, held on March 20 and 21 at RAI Amsterdam, Jikke Jansen was proclaimed the best florist in the Netherlands. The vocational competition was organized by WorldSkills Netherlands.
Green Sector Trends 2026: How the zeitgeist influences consumer behavior
The world is changing rapidly and becoming increasingly complex. This brings uncertainty, causing consumers to seek security. In the Green Sector Trends 2026, developed by Flower Council Holland, iBulb, INretail, Tuinbranche Nederland, and Bureau Nijman + Van Haaster, we see how this zeitgeist translates into four consumer trends that influence the floriculture sector.