Consumer expects concrete action from the floriculture sector on sustainability
The floriculture sector is facing a more critical consumer, who expresses clear expectations in the field of sustainability. This is according to research by Flower Council Holland and research agency Kantar, presented during the Consumer & Sustainability webinar on April 15.
Exclusive 2-day Masterclasses with Gregor Lersch
This spring, the Boerma Institute offers a special opportunity: two intensive masterclasses led by master florist Gregor Lersch. Both programs are aimed at florists who want to deepen their professional knowledge and sharpen their technique.
British Flowers Week 2025: floral art and British floriculture in the spotlight
From June 2nd to 7th, the Garden Museum in London will be in bloom during British Flowers Week. Six leading floral designers will take over the museum with floral installations that highlight the power of locally grown flowers and creative craftsmanship. The works are inspired by the new exhibition Cecil Beaton’s Garden Party, which focuses on Beaton’s love for flowers and gardens.
‘Vitamin Hydrangea’ campaign puts the spotlight on garden hydrangeas
Hydrangea World is expanding the ‘Vitamin Hydrangea’ campaign to include attention for the garden hydrangea. The campaign previously focused on the indoor hydrangea, and now the outdoor variety follows. With its long flowering period and colorful appearance, the garden hydrangea is a striking addition to any garden or terrace.
A Path to Floral Mastery – Karolína Žáčková (Czech Republic)
In this episode of A Path to Floral Mastery, we meet Karolína Žáčková, the Czech participant in the World Cup Floral Art 2025. She talks about her love for nature, her search for emotion in floral work, and her preparation for the World Cup.
GROWTH! – Flower show by Hanneke Frankema during the World Championship Floral Art
On Saturday evening, August 30, 2025, top designer Hanneke Frankema will present the show GROWTH! during the World Cup Floral Art in The Hague. The performance promises to be a visual spectacle, in which nature, craftsmanship and innovation come together.