Trendz 2025: Inspiration and focus on sustainability
From January 12 to 14, trade fair Trendz took place in Gorinchem. This was also the kickoff of the inspiration and purchasing season for spring, the first trend fair of the year.
Horticulture footprint event
Greenhouse Sustainability is organizing the first Horticultural Footprint Event at Op Hodenpijl in Schipluiden on March 13, 2025. This event focuses on the entire horticultural supply chain, including the ornamental horticulture sector, and addresses the topic of footprinting and environmental impact.
Decorum launches campaign around World Cup Floral Art 2025
Decorum, main sponsor of the World Cup Floral Art 2025, is launching a campaign around this international floral art event. Under the motto "The best of the world working with the best of the world," Decorum highlights a participant in the championship each month.
Smithers-Oasis introduces new plant-based floral foam
During the IPM in Essen, Smithers-Oasis presented a new plant-based floral foam called OASIS® Renewal™ Floral Foam. One of the first copies was handed over to Hanneke Frankema - European champion floral art - by Chris Martens - director of Smithers-Oasis BeNeLux. The introduction fits the trend towards more sustainable materials in the floral industry
Dutch Lily Days 2025: Innovations and challenges take center stage
From June 3 to 6, 2025, the world of lilies takes center stage at the annual Dutch Lily Days. This event offers breeders, growers and traders the opportunity to meet and exchange knowledge on the latest trends and developments. The growing interest in double-flowered lilies will be one of the main topics of discussion.
'Back to the simplicity of nature'
Freelance florist Marion Hanenbergh has quite a track record. In the 80s, 90s she had a flower store in Zwolle, then she was a commercial agent and co-owner of a wholesale accessories business. After the sale in 2020, her old love for the floral profession resurfaced.
'In addition to my professional training in flowers, I am also a landscaper. I find inspiration in beautiful flower borders, in wildflower fields but also in a basket weaving course. Anyway, as with so many, nature in all seasons is my biggest inspiration. In my French house with large wild garden and forest, I experience how to live off-grid with everything nature has to offer, rain for water, sun for electricity and wood for heat.'
'Back to the simplicity of nature is also the trend I see. And that includes organically grown flowers. And although I prefer spring, it is also nice to warm up by the wood stove at home after a fresh winter walk. Even in winter, I like to use as many natural materials from the forest or garden as possible. Making refined flower arrangements such as turning a wreath or
of a wreath or a festoon gives me enormous satisfaction and peace.
It makes me happy and it also really suits winter moods.'