Spring has started

On February 9 & 10, spring kicked off at Star & Van der Gugten in Wetteren (BE) with an inspiring two-day event full of floral art, craftsmanship and a great selection of (spring) flowers. Three generations of florists: Daniël Ost, Erik Lockley and emerging Dutch talent Bente van Meurs let the flowers speak and showed innovative creations with materials you should not miss this season. Smithers-Oasis' sustainable products were also given a stage during the demonstration.

Dutch inspiration in Japan

On the initiative of Japanese floral designer Kazuyo Asayama, Lily Beelen gave several demos and workshops in Japan last fall, with the aim of providing inspiration from the Netherlands. Kazuyo was by her side for five days as translator and assistant. The first session was at the Yokohama Display Museum, a company that sells a lot of silk flowers. The request was to incorporate these materials. They also worked with wool from Lehner Stylit. Florists from Osaka and Kyoto came especially for these master classes. Three arrangements were created: a wreath on metal base, a necklace and a bracelet.

Round and round we go

For the first time prominent in Hall 5, the German Florists' Association (FDF) presented at IPM Essen an inspiring meeting place created for professionals in the flower industry. The legendary rotating stage is rightfully the centerpiece, with a number of inspiring flower shows by top international and German florists every day. But not only the stage revolves: circles and round (flower) shapes also play a leading role in the arrangements.

Sur/Reality, in search of new creative horizons

Since 1994, trade fair Maison&Objet in Paris has brought together the international community of decoration, design and lifestyle. It has since become a tradition to present, together with the trend agencies Elisabeth Leriche and François Delclaux, the social trends in our society in style rooms or concept stores illustrated with the products of the exhibitors.

'Each creation tells a unique story'

Claudia Tararache takes part in an online competition in 2021, during an internship with Hanneke Frankema in the Netherlands, wearing a floral floral dress. She immediately catches our attention. A year later, she wins another prize during Fleuramour in Alden Biesen with a special bridal bouquet.

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