Flower Council Holland Presents Shopper Research Results

In 2024, Flower Council Holland commissioned an extensive shopper survey in the Netherlands, Germany, France, and the United Kingdom. The study, conducted by Haystack Consulting, provides valuable insights into consumer purchase motivations and shopping preferences.

Bloem & Blad ceases after 46 years

After 46 years, the trade magazine Bloem & Blad will disappear from the market. The publisher has decided to stop because developments in the sector do not offer sufficient perspective to continue the magazine.

Decorum launches second episode of ‘A Path to Floral Mastery’

In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows the German floral artist Christopher Ernst in his preparation for the World Cup Floral Art 2025. Ernst is one of Germany's renowned florists and works daily on refined floral arrangements in Kindelbrück, a village that breathes craftsmanship and creativity.

Plantion and VBW present the Bloem-o-maat 

More and more florists are looking for ways to expand their sales opportunities. With this innovative vending machine, the Bloem-o-maat, you can put your flowers and plants in the spotlight 24/7. A smart solution to serve customers even outside regular opening hours.

Celebrate Spring: knowledge and inspiration event for florists

On Tuesday, March 18, Plantion, VBW, Smithers-Oasis, and Groothandelscentrum Plantion are organizing the Vier de Lente (Celebrate Spring) event. The program consists of a business conference in the afternoon and workshops and stands in the evening.

Auction Florinca Jade for the Jade Foundation

Nursery Together2Grow will auction a full cart of Florinca Jade at the Royal Flora Holland flower auction on March 3rd. The proceeds above €538 will be donated to the Jade Foundation, which offers families with a child undergoing cancer treatment a stay in a holiday home.