SIDAI: Where breeding and photography come together
The meeting between artist Ellen Korth and Peter van de Pol, director of Schoneveld Breeding, resulted in a special exhibition in which two disciplines come together: flower seed breeding and photography. From mutual appreciation for craftsmanship and creativity, the Sidai exhibition arose – Swahili for 'beauty'.
The exhibition shows refined plant portraits, printed on Japanese Kozo-Washi paper. Each portrait is a carefully designed work of art in which the aesthetics of nature are central.
Winners Philadelphia Flower Show 2025 announced
The Pennsylvania Horticultural Society (PHS) has announced the winners of the 2025 Philadelphia Flower Show, themed Gardens of Tomorrow. The show took place at the Pennsylvania Convention Center and brought together an impressive collection of landscape architects, designers, and florists to showcase the latest trends and innovations in the industry.
Successful entrepreneurs' congress at Plantion: 'Improve your revenue model'
On Tuesday, March 18, 300 florists gathered at Plantion to deepen their knowledge. During the business conference ‘Improve Your Earnings Model’ and subsequent workshops, the focus was on improving returns. Closing speaker Chantal Riedeman emphasized that florists have a unique position: “Flowers and plants truly make people happy.”
Green Sector Trends 2026
Flower Council Holland, in collaboration with Tuinbranche Nederland, iBulb, INretail, and Bureau Nijman + Van Haaster, has developed the Green Sector Trends 2026. These trends respond to the current zeitgeist, in which uncertainty and technological developments, such as artificial intelligence, play an increasingly important role. During a knowledge session on March 18 at the World Horti Center, the trends were presented to over 150 interested parties.
National Action Day puts the profession of florist in the spotlight
Be-Florist, together with all Flemish schools and day training centers for floristry and green decoration, is organizing a National Action Day on Friday, March 21. For the first time, all participating schools are working together across networks on this initiative. Goal: to inspire young people to choose a future in this creative and versatile sector.
New dynamics in the floral industry
The flower market is in full swing. While the number of independent flower shops is decreasing, the total turnover in the sector is actually growing. According to Marco Maasse, director of the Royal Association of Florist Retailers (VBW), this is because consumers continue to buy flowers, albeit through new channels. "Fewer stand-alone shops and companies are jointly realizing more turnover," he says in an article in RetailTrends.