Pure Perfection Passion Show 

The Pure Perfection Passion Show took place Wednesday and Thursday during the IPM Essen, which was held January 28 to 31 at Messe Essen. Four international designers presented their floral works: Hanneke Frankema from the Netherlands, Tom de Houwer from Belgium, Iza Tkaczyk from Poland and Krisztian Kövér from Hungary.

Spring Fever 

The IPM Essen fair, presented the "Spring Fever" stage shows on Jan. 28 and 29. These shows were performed by the winners of the German floral design championships: Josef Dirr, Lena Hartmann and Jennifer Mühlbauer.

Trendz 2025: Inspiration and focus on sustainability

From January 12 to 14, trade fair Trendz took place in Gorinchem. This was also the kickoff of the inspiration and purchasing season for spring, the first trend fair of the year.

Horticulture footprint event 

Greenhouse Sustainability is organizing the first Horticultural Footprint Event at Op Hodenpijl in Schipluiden on March 13, 2025. This event focuses on the entire horticultural supply chain, including the ornamental horticulture sector, and addresses the topic of footprinting and environmental impact.

Decorum launches campaign around World Cup Floral Art 2025

Decorum, main sponsor of the World Cup Floral Art 2025, is launching a campaign around this international floral art event. Under the motto "The best of the world working with the best of the world," Decorum highlights a participant in the championship each month.

Smithers-Oasis introduces new plant-based floral foam

During the IPM in Essen, Smithers-Oasis presented a new plant-based floral foam called OASIS® Renewal™ Floral Foam. One of the first copies was handed over to Hanneke Frankema - European champion floral art - by Chris Martens - director of Smithers-Oasis BeNeLux. The introduction fits the trend towards more sustainable materials in the floral industry