A Path to Floral Mastery – Karolína Žáčková (Czech Republic)
In this episode of A Path to Floral Mastery, we meet Karolína Žáčková, the Czech participant in the World Cup Floral Art 2025. She talks about her love for nature, her search for emotion in floral work, and her preparation for the World Cup.
GROWTH! – Flower show by Hanneke Frankema during the World Championship Floral Art
On Saturday evening, August 30, 2025, top designer Hanneke Frankema will present the show GROWTH! during the World Cup Floral Art in The Hague. The performance promises to be a visual spectacle, in which nature, craftsmanship and innovation come together.
Tulip Festival opens with christening of NEMO tulip
The Amsterdam Tulip Festival 2025 was festively opened on March 27 with the christening of a new tulip: the NEMO tulip. The roof of the NEMO Science Museum has been a permanent festival location since 2015.
New season of ‘Ask Marginpar’ kicks off
The popular video series Ask Marginpar is back with 12 new episodes, filmed at the cultivation locations in Kenya. In the series, Marginpar provides a look behind the scenes of cut flower cultivation. In addition to familiar faces, new specialists can be seen, who will introduce new varieties and discuss sustainable cultivation methods.
Future of the lily sector takes center stage during Dutch Lily Days 2025
On Tuesday, June 3, the Dutch Lily Days 2025 will open at De Jong Lelies in Andijk, which is celebrating its 65th anniversary this year. During the official opening, special attention will be paid to the sustainability of the lily sector in a changing social and political context. Former LTO chairman Sjaak van der Tak will give a speech on the challenges and opportunities for the sector.
Royal FloraHolland Closes 2024 with Profit
Royal FloraHolland concluded 2024 with a positive result of 6 million euros after tax. This is according to the annual report published in early April. Product turnover increased by 5% to 5.3 billion euros, mainly due to a higher average price for flowers (+11%). The number of plants sold remained stable.