Start of new Kalanchoe campaign: ‘Wedding Time’ central to online promotion
This week, the first campaign has started within the renewed promotion strategy for Kalanchoe. Under the new pay-off ‘Kalanchoe – part of life’, the theme ‘Wedding Time’ is central. With inspiring images and targeted online campaigns, the Kalanchoe is positioned as a contemporary and versatile plant. The campaign offers new promotional opportunities for growers, buyers and florists.
Chrysanthemum attracts attention in Astana with floral models and live demonstration
The international trade fair Flora Expo Astana kicked off on Tuesday, April 8, with a striking presentation of Dutch chrysanthemums. Commissioned by the Chryson Foundation, the Sobolj communication agency organized a creative promotional campaign within the Just Chrysanthemum (Just Chrys) campaign, aimed at positioning the chrysanthemum as a powerful, contemporary, and versatile flower.
Jikke Jansen wins Dutch Floristry Championship during Skills Heroes 2025
During the Skills Heroes final, held on March 20 and 21 at RAI Amsterdam, Jikke Jansen was proclaimed the best florist in the Netherlands. The vocational competition was organized by WorldSkills Netherlands.
Green Sector Trends 2026: How the zeitgeist influences consumer behavior
The world is changing rapidly and becoming increasingly complex. This brings uncertainty, causing consumers to seek security. In the Green Sector Trends 2026, developed by Flower Council Holland, iBulb, INretail, Tuinbranche Nederland, and Bureau Nijman + Van Haaster, we see how this zeitgeist translates into four consumer trends that influence the floriculture sector.
Unexpected Encounter: A surrealistic twist in flowers and plants
The world around us is increasingly dynamic and unpredictable. This translates into the Unexpected Encounter trend, in which contrast, alienation, and experimentation play the leading roles. In this style trend, we see bold combinations that evoke tension and wonder.
Orbit Revive: Retrofuturism in flowers and plants
Technological advancement and nostalgia converge in the Orbit Revive trend. As we prepare for a future with AI and space travel, we also revisit iconic designs from the 1960s, 70s, and 80s. The result is a style in which vintage and futurism reinforce each other.