Signature Bouquets
Over the years, every floral designer develops their own signature style. Not a fixed formula, but a recognizable way of working: choice of materials, proportions, technique, and atmosphere. In this special edition, DPK Floral Magazine brings together DPK Floral Magazine selection of such signature bouquets: designs in which personal style and craftsmanship take center stage.
‘Keep your eyes open for new techniques’
Floral designer Hanneke Frankema believes it is important to continuously develop and innovate. That is why she is always open to new techniques and materials. For her, experimentation is not an end in itself, but a logical part of her creative process.
She has a particular preference for wire. "It's not for nothing that I'm called 'the iron lady'. Wire is a beautiful and versatile material, and it's also practical: frames and rolls of wire are easy to transport and reusable." In addition to wire, Hanneke is also enthusiastic about new technological possibilities, such as 3D printers and 3D pens. These techniques can be used to create virtually any desired shape, which allows for even more freedom in the design process.
The floral objects she creates are very diverse, but always striking and unique. Despite this wide variety, her signature style is clearly recognizable. She often works with unusual frames and surprising combinations of colors and materials.
‘I particularly like the contrast between natural materials and other materials. I also enjoy playing with unusual colors and shapes.’
‘My work is often quite feminine’
French florist Charline Pritscaloff expresses her passion for her profession in various ways. She has owned two flower shops for years, won prestigious awards, and holds various volunteer positions within the sector. Where does she find her inspiration? And how does she view developments within the sector?
Couture in Bloom
At the end of November, the third edition of the Bohol International Flower, Fashion & Food Festival (BIFF) on the Philippine island of Bohol took on a distinctly couture character. In and around Grand Resort Bohol, no fewer than 27 (inter)national floral designers collaborated on a show evening in which flowers, fashion, and experience came together during the Couture in Bloom show. Floral designer Lily Beelen represented the Netherlands.
Full steam ahead
A new year also means a new beginning. Florists rejoice in every new season, but it is spring flowers in particular that are embraced with great enthusiasm. This edition is also full of springtime and expresses a love for spring. Exuberant, fresh, colorful, or seemingly simple, understated spring arrangements provide inspiration for floral designs with a thoroughly spring-like feel.
We also give space to Signature Bouquets: personal bouquets that showcase the signature style of their creator. What characterizes a floral designer and what choices in form, material, and technique go with that? Ten (inter)national floral designers present an iconic bouquet that reflects their signature style. The result is a series of distinctive works in which emotion and personal floral language come together, showcasing the international versatility of contemporary floral art.
For DPK Floral Magazine , this new year DPK Floral Magazine taking a number of major steps forward. In addition to showcasing the work of more diverse designers and more inspiration from abroad, we will also be becoming more international in the literal sense this year. Starting with the third edition of 2026, in addition to the usual Dutch edition of the physical magazine, there will also be a printed English-language edition. We are doing this in close collaboration with FM Group, which will ensure the worldwide distribution of this English-language magazine through its network of international sales outlets. Exciting and challenging developments!
For me personally, 2026 also marks a new beginning. After twelve years as editor-in-chief of the most beautiful trade magazine about floral art, the time is ripe for new creative challenges. All these years, I have thoroughly enjoyed working with the team of top florists, photographers, journalists, sponsors, art directors, designers, and publishers to create this fantastic magazine. But while DPK Floral Magazine is DPK Floral Magazine on the international stage, I am taking a different turn after dozens of interviews, just as many features on events, and countless descriptions of arrangements.
It will certainly not be a final farewell, because the flower industry is close to my heart, and I will continue to follow developments with great interest. For now, thank you very much for all the flowery words and creations, full steam ahead, and see you again soon!
Anita Meuleman,
Editor-in-chief
‘Work hard and follow your own voice’
Sylvia Bustamante Gubbins believes in the power of flowers. She is the founder and director of Madrid Flower School and organizer of Madrid Blooms: the annual international congress for design and innovation in floral creation. According to Sylvia, the sector is more relevant than ever.