Christian Ulrich's road to World Cup Floral Art 2025
In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows Christian Ulrich, a florist from Zug, Switzerland, who is working hard on his career in exclusive floral arrangements. Although he considers himself an underdog among experienced professionals, he doesn't let that stop him. His background and perseverance make him a notable name in the industry.
March 15, 2025: Tulip Day in Germany
The success of National Tulip Day in Amsterdam - held annually on the third Saturday in January - is not going unnoticed abroad. On Saturday, March 15, the first edition of the German Tulip Day will take place in Berlin as the start of spring. Tulip Promotion Netherlands (TPN), in cooperation with the Dutch Embassy, is organizing a large tulip festival on Breitscheidplatz, next to the historic Gedächtniskirche.
Flower Council Holland presents results shopper survey
Flower Council Holland commissioned a comprehensive 2024 shopper survey in the Netherlands, Germany, France and the United Kingdom. The study, conducted by Haystack Consulting, provides valuable insights into consumers' purchase motivations and shopping preferences.
Flower & Leaf stops after 46 years
After 46 years, the trade magazine Bloem & Blad is disappearing from the market. The publisher has decided to stop, because developments in the sector do not offer sufficient perspective to continue the magazine.
Decorum launches second installment of 'A Path to Floral Mastery'
In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows German floral artist Christopher Ernst in his preparation for the Floral Art 2025 World Cup. Ernst is among Germany's renowned florists and works daily on sophisticated floral arrangements in Kindelbrück, a village that oozes craftsmanship and creativity.
Plantion and VBW present the Bloem-o-maat
More and more florists are looking for ways to expand their sales opportunities. With this innovative vending machine, the Flower-o-size, you put your flowers and plants in the spotlight 24/7. A smart solution to serve customers even outside regular opening hours.