Summer has overtaken spring; it's safe to say. Record sunshine hours, pleasant temperatures - although it remained cold for a long time during the nights - and drought. The latter is something growers are not happy with. Another unpleasant surprise was the publication of a report by PAN-NL, and the attention this generated at Radar. Still, some confrontational results and unfortunate timing for the flower industry right before Mother's Day. Although it is important anyway to determine the consequences of the research results for yourself as a florist.

Sustainability is the most important challenge for the florist who wants to work in a future-oriented way. That is why sustainability will be given a prominent place in the upcoming World Cup Floral Art 2025 in August. Putting Holland Flower Country back on the map is the motto of the VBW, which is in charge of the organization. Proactive, and above all, a fantastic endeavor.

Central to the summer special is the positive vibe that flowers can certainly bring about even in this season. The range is overwhelming, as are the possibilities within the floral profession. Lots of color, lots of inspiration and lots of energy: summer brings all these elements to unprecedented heights. Above all, let's embrace this boost of Summer Power.

Also in this edition, traditionally, the bridal floral special. This time starring the bride as the Shining star. Each of the beautiful bridal bouquets, in a variety of appearances, make the bride shine even more on one of the most important days - according to many, the most beautiful day - of her life. All bridal bouquets contain beautiful flowers, are inventive and have special shapes and plenty of details. In short, all the ingredients to make the bride the radiant center of attention.

A powerful and sparkling summer!

Anita Meuleman,
Chief editor