At the beginning of September, the World Cup Floral Art 2025 shimmered on. What a lot there was to see; the participants at work, the results of the competition assignments, the many demos with again beautiful works to study afterwards. The meetings, the conversations, the good atmosphere, truly beautiful days.

The highlight was, as it should be, the final evening. With (always) a surprising result of the top 10, the finalists. After a final assignment, Tomasz Max Kuczyński took the world title. 'Our' Franka Roenhorst finished fifth, truly a fantastic achievement!

But before all this was announced, there was first 'the show' by European Champion Floral Art, Hanneke Frankema: Growth! Tightly directed, with beautiful visuals and monumental, detailed floral design, she showed with verve her personal interpretation of the floral profession. It was a floral theater show unlike anything seen before - and the audience was completely overwhelmed.

In the finale of Growth!, Hanneke focused on the importance of cooperation. With a clear message for the profession; "As florists, we are bound by nature. We shape nature's dreams, reminding people of their deep connection to the world around them.' Beautiful in all dimensions! And yes, that resonates.

In this edition of DPK Floral Magazine, of course, extra much about this event. Moreover, on our website the extra World Cup edition can be viewed and read in full - in case you missed this free edition - with lots of specially created, spectacular floral work and interviews with all participants.

Autumn is a favorite season for many florists because of the diversity and abundance of materials. Farewell floral work also has a special place in the hearts of many floral designers because you can really mean something through flowers. Therefore, in this edition, traditionally, the autumn and farewell floral specials full of inspiring arrangements that 'let flowers speak for themselves'.

Anita Meuleman,
Chief editor