The Power of Design

In this issue, we celebrate summer and wedding floristry. It’s an issue that’s sure to put a smile on your face, featuring wedding arrangements that go far beyond the traditional bouquet. We showcase summery creations where technique, materials, and form come together. Work in which the craftsmanship remains visible and creativity is given free rein.

It demonstrates just how diverse floral art can be: from refined, wearable pieces to bold statement pieces. Behind every design lies expertise, insight, and the courage to experiment. It is precisely there that ideas are found for daily work in the shop, for bridal commissions, and for seasonal creations. Inspiration only truly gains value when it leads to new practical applications. In a market that is constantly changing, that is perhaps more important than ever. The future of our profession does not lie in the lowest price, not in volume, and certainly not in interchangeability.

In his new book *The Art of Design*, Tomas De Bruyne writes: “Design is not decoration. It is the direction of experience.’ That idea hits the nail on the head: Flowers are more than just a product. They mark meaningful moments and give shape to emotion, memory, and experience. This applies to large events, but especially in the flower shop, where personal contact and visible craftsmanship make all the difference—from tailored advice to unique creations that cannot easily be replaced online.

That is where the strength of our industry lies: in design, in craftsmanship, and in expertise. And above all, in the passion for flowers that unites us all.

Enjoy reading!

Tjeerd Posthumus
Publisher

Couture in Bloom

At the end of November, the third edition of the Bohol International Flower, Fashion & Food Festival (BIFF) on the Philippine island of Bohol took on a distinctly couture character. In and around Grand Resort Bohol, no fewer than 27 (inter)national floral designers collaborated on a show evening in which flowers, fashion, and experience came together during the Couture in Bloom show. Floral designer Lily Beelen represented the Netherlands.

Full steam ahead

A new year also means a new beginning. Florists rejoice in every new season, but it is spring flowers in particular that are embraced with great enthusiasm. This edition is also full of springtime and expresses a love for spring. Exuberant, fresh, colorful, or seemingly simple, understated spring arrangements provide inspiration for floral designs with a thoroughly spring-like feel.

We also give space to Signature Bouquets: personal bouquets that showcase the signature style of their creator. What characterizes a floral designer and what choices in form, material, and technique go with that? Ten (inter)national floral designers present an iconic bouquet that reflects their signature style. The result is a series of distinctive works in which emotion and personal floral language come together, showcasing the international versatility of contemporary floral art.

For DPK Floral Magazine , this new year DPK Floral Magazine taking a number of major steps forward. In addition to showcasing the work of more diverse designers and more inspiration from abroad, we will also be becoming more international in the literal sense this year. Starting with the third edition of 2026, in addition to the usual Dutch edition of the physical magazine, there will also be a printed English-language edition. We are doing this in close collaboration with FM Group, which will ensure the worldwide distribution of this English-language magazine through its network of international sales outlets. Exciting and challenging developments!

For me personally, 2026 also marks a new beginning. After twelve years as editor-in-chief of the most beautiful trade magazine about floral art, the time is ripe for new creative challenges. All these years, I have thoroughly enjoyed working with the team of top florists, photographers, journalists, sponsors, art directors, designers, and publishers to create this fantastic magazine. But while DPK Floral Magazine is DPK Floral Magazine on the international stage, I am taking a different turn after dozens of interviews, just as many features on events, and countless descriptions of arrangements.

It will certainly not be a final farewell, because the flower industry is close to my heart, and I will continue to follow developments with great interest. For now, thank you very much for all the flowery words and creations, full steam ahead, and see you again soon!

Anita Meuleman,

Editor-in-chief

International top florists steal the show

Many trade visitors from the flower and plant industry came to IPM Essen from January 27 to 30. For florists, Creative Hall 5 was the place to be. Here, on the IPM Flower Stage, a rotating stage, floral trends and live shows were put in the spotlight for four days. The stands surrounding the flower theater featured presentations by the shows' main sponsors, including Marginpar, Decorum, FLOOS, and Smithers-Oasis.

A theatrical season symphony

In September, Kyrgyz floral designer Petr Anokhin put capital city Bishkek in
flowers with the event FloraFusion Kyrgyzstan, a grand project at the intersection of floral expo and theatrical art spectacle. In addition to a spectacular evening floral show, the city was a meeting place for florists, designers and art lovers for several days; a place where craftsmanship, nature and culture came together. The project was dedicated to the International Day of Peace as well as to the fifth anniversary of the Guild of Florists in Kyrgyzstan so that aesthetics and meaning reinforced each other.

Lights & Shadows

Féerie Florale returned to the Landcommanderij Alden Biesen in 2025, for its second edition, as the largest floral event in Belgium,
with four days of floral installations, demonstrations and competitions. The organization was again in the hands of Be-Florist, the Belgian professional federation of florists. The festival took place from Friday, Sept. 26 to Monday, Sept. 29.