British Flowers in the Spotlight
Last June, British Flowers Week brought together florists, flower growers, and flower enthusiasts for a five-day celebration of seasonal, British-grown flowers and sustainable floral design. At the Garden Museum, five leading British floral designers showcased the beauty and diversity of locally grown seasonal flowers through their installations.
Cutting Costs with New Approaches
Smithers-Oasis is introducing the “Less is More” collection, developed in collaboration with florists. These new Oasis Biolit Bio forms can reduce the total cost of floral arrangements by up to 30 percent—without sacrificing volume and while preserving the added value of craftsmanship. It is essential to familiarize yourself with and learn how to use this new range.
Rooted in History Brings Floral Design to Hodsock Priory
From October 23 through 25, 2026, Hodsock Priory in Nottinghamshire, England, will serve as the setting for “Rooted in History,” a three-day floral design festival that brings together floral art and historic architecture.
Decorum Products Nominated for the Glazen Tulp Awards
Four products from Decorum growers have been nominated for the Glazen Tulp Awards, the annual award presented by Royal Flora Holland for the best new product launches in the floriculture sector.
Madrid Blooms ’27 Combines Floral Design with Perfume
The next edition of Madrid Blooms will take place in Madrid from January 27 through 29, 2027. This international conference brings together floral designers from various countries for demonstrations, workshops, and large-scale floral art installations.
Noriko Shimura Wins the Flower Art Award
Japanese floral designer Noriko Shimura has won the Florist of France Challenge 2026, part of the Flower Art Award at Tokyo Midtown. The theme of the competition was metamorphosis. Within a limited time, the participants created both a large-scale installation
and a structured bouquet.
Shimura interpreted the theme as “The Irreversible Beauty.” The design depicts the transformations that occur between life and death: what returns to the earth, sprouts anew, or takes on a different form under the influence of time and the environment. An asymmetrical structure brings together achromatic and vivid colors, revealing the tension between creation and decay. The jury praised the powerful movement of the lines and the technical execution of this large-scale work. In the bouquet, the balance and harmony between the flowers and the structure were particularly striking. With her victory, Shimura has been selected as Japan’s representative for the 2027 Concours Piverdie in France.