Horticulture Trends 2027

The Green Industry Trends 2027 are not based on color or form, but on the spirit of the times. Trend watcher Aafje Nijman sums this up in a single concept: Unravel. The world increasingly feels like a tangled web of developments—geopolitics, technology, mental pressure, and scarcity—and consumers are looking for ways to cope with them. That search translates into four distinct directions. Not just styles, but different ways to get a grip on reality.

Farewell to Chris Martens

Chris Martens stepped down as director of Smithers-Oasis Benelux on May 1 and has retired. His role has been taken over by Jeroen Swinkels, who was already serving as operations manager at the company.

Third Féerie Florale

BeFlorist is organizing the third edition of Féerie Florale 2026 at the Alden Biesen Land Commandery from September 25 through 28, 2026.

Floréda will return in October

Following its inaugural edition in March, Floréda is returning this year. From October 4 through 6, the buying and inspiration event will return to Plantion in Ede, this time with a clear focus on fall, Christmas, and seasonal buying. Visitors can explore Christmas product lines, seasonal decorations, and new collections from suppliers.

Rijnsburg Flower Parade 

This year’s Rijnsburg Flower Parade 2026 is all about music. Under the theme “Musical Floral Welcome,” the 79th edition of the parade will wind its way through Rijnsburg, Katwijk, and Noordwijk on Saturday, August 8. The organizers promise a colorful parade that brings together flowers, theater, and music.

New Online Inspiration Magazine: Special Days

To kick off the new cut hydrangea season, the Hydrangea World promotional group—which brings together Royal FloraHolland’s suppliers—is presenting a fresh dose of inspiration for professional florists. Under the banner “Iconic Flower, Iconic Floristry,” a new digital inspiration magazine with the theme “Special Occasions” will be released in early May.