Participants World Cup Floral Art 2025 known
From August 28 to 31, the World Forum in The Hague will be the stage for the World Cup Floral Art 2025. The 24 best floral artists in the world will compete against each other in this prestigious competition. The complete list of participants has now been announced. The Netherlands will be represented by Franka Roenhorst.
435 years Hortus botanicus Leiden and the history of the tulip in the Netherlands
On May 2, KNNV Publishers will publish the book Van hortus & tulp, a richly illustrated publication about 435 years of Hortus botanicus Leiden and the role of the tulip in Dutch plant culture. Written by the Hortus itself, the book offers a combination of historical depth, botanical knowledge and visual inspiration.
IFTF 2025: International floriculture sector meets in Vijfhuizen
From Nov. 4 to 6, 2025, the International Floriculture Trade Fair (IFTF) will take place at Expo Greater Amsterdam in Vijfhuizen. The fair will bring together international players from the floriculture sector during a period of geopolitical shifts and economic uncertainty.
'Displacement' training by Pauline Arkesteijn at Floral Academy
On April 30, Pauline Arkesteijn will provide a one-day training at Floral Academy in Ede, with the theme "displacement" - a modern design technique in which materials are deliberately placed outside their traditional context. The technique leads to dynamic compositions in which contrasts and surprising elements are central.
Consumer expects concrete action from ornamental plant industry on sustainability
The floriculture sector is facing a more critical consumer, who expresses clear expectations in terms of sustainability. That's according to research by Flower Council Holland and research firm Kantar, presented during the webinar Consumer & Sustainability on April 15.
Exclusive 2-day Master Classes with Gregor Lersch
This spring, the Boerma Institute is offering a special opportunity: two intensive master classes led by master florist Gregor Lersch. Both programs are aimed at florists who want to deepen their professional knowledge and sharpen their technique.