Hiding, Freezing, Fighting, Pioneering

'How not to waste a good crisis' has been chosen as the motto for the zeitgeist of 2024. People have very different reactions to this turbulent time full of changes and crises. They will fight, shelter, freeze or pioneer. Or a combination of these. Associated with each of these four value trends is a Green Industry style trend.

Innovation as a path to the future

Dutch Design Week (DDW) is known for its groundbreaking concepts and innovative designs. This year florists, former students of Yuverta Bloem, groen & styling Den Bosch, are part of this inspiring setting. Together with these talented florists, the school has seized the opportunity to show how innovation can change the floral profession.

Cyclamen in the spotlight: Charming cold frog

To discover which plants can make do with little energy, it is good to look at what was grown in the early twentieth century. After all, at this time everything was grown in very moderately heated greenhouses. A charming beauty that immediately catches the eye is the cyclamen. Because of its low heat requirement, it immediately scores several points on the sustainability ladder.

'Floristry can be ready-to-wear, but also haute-couture'

Danish florist Dan Xavier lives in Skanderborg in central Jutland's lake district. In September, his store Fuldt Flor moved to a new, larger location, also in Skanderborg. "My dream for the near future is actually 'just' having success with my store.

'The magic I feel between the walls of Chaumont Castle'

In the castle rooms of Domaine de Chaumont-sur-Loire, a number of renowned florists performed and presented beautiful arrangements on site, ranging from very classical to very daring. In addition to French floral designers Frédéric Dupré, Charline Pritscaloff, Julian Paris, Dylan Decamp and students from the École Nationale des Fleuristes de Paris, Denmark's Berit Skjøttgaard Laursen was invited to participate. We spoke with her and with Dylan Decamp and Julian Paris about how the castle's special history inspired atmospheric arrangements.

Winter tinted

November marks the transition from autumn to winter. Still, autumn does not let itself be driven away so easily; it seems as if the leaves on trees and shrubs color later every year. But at the end of November, winter really does make its appearance.