IFTF 2025: International Floriculture Sector Meets in Vijfhuizen
From November 4th to 6th, 2025, the International Floriculture Trade Fair (IFTF) will take place at Expo Greater Amsterdam in Vijfhuizen. The fair brings together international players from the floriculture sector in a period of geopolitical shifts and economic uncertainty.
Training 'Displacement' by Pauline Arkesteijn at Floral Academy
On April 30, Pauline Arkesteijn will provide a one-day training at Floral Academy in Ede, with the theme 'displacement' – a modern design technique in which materials are deliberately placed outside their traditional context. The technique leads to dynamic compositions in which contrasts and surprising elements are central.
Consumer expects concrete action from the floriculture sector on sustainability
The floriculture sector is facing a more critical consumer, who expresses clear expectations in the field of sustainability. This is according to research by Flower Council Holland and research agency Kantar, presented during the Consumer & Sustainability webinar on April 15.
Exclusive 2-day Masterclasses with Gregor Lersch
This spring, the Boerma Institute offers a special opportunity: two intensive masterclasses led by master florist Gregor Lersch. Both programs are aimed at florists who want to deepen their professional knowledge and sharpen their technique.
British Flowers Week 2025: floral art and British floriculture in the spotlight
From June 2nd to 7th, the Garden Museum in London will be in bloom during British Flowers Week. Six leading floral designers will take over the museum with floral installations that highlight the power of locally grown flowers and creative craftsmanship. The works are inspired by the new exhibition Cecil Beaton’s Garden Party, which focuses on Beaton’s love for flowers and gardens.
‘Vitamin Hydrangea’ campaign puts the spotlight on garden hydrangeas
Hydrangea World is expanding the ‘Vitamin Hydrangea’ campaign to include attention for the garden hydrangea. The campaign previously focused on the indoor hydrangea, and now the outdoor variety follows. With its long flowering period and colorful appearance, the garden hydrangea is a striking addition to any garden or terrace.