Pure Summer

After the long rainy winter and late spring, the arrival of summer is perhaps even more welcome than other years. And how nice it is then that the flower trade can give full expression to that with a great assortment of summer flowers.

Optimism, experimentation, nature & nostalgia

Visitors to spring Trendz fair are welcomed by bright fresh colors, a positive aura that makes instant happy. Furthermore, there is room for a return to nature: reeds, pale ceramics, light fabrics, transparent glass bring tranquility. Materials are reused or are high quality like marble and terracotta. On the one hand you see forms from the antique world and on the other hand new technologies such as AI and 3D designs are gaining importance. These are customer-oriented and therefore also have a sustainable side.

Upcycling,hand-tied and wedding flower arrangements

On January 14 and 15, the quadrennial finals of the NK Floral Art took place at the Trendz trade show in Gorinchem. The NK final is aligned with the international competition calendar. Through three regional preliminary rounds, which took place in 2022, nine candidates had qualified for the final battle for the prestigious Dutch title.

Meaningful practical lessons make a difference

Students of the Flower, Greenery and Styling course at Yuverta mbo Heerlen develop their creativity in the field of floral design and styling during meaningful practical lessons. A special activity was the deepening of the theme of mourning during an exciting floral design assignment.

Iris: majestic beauty

Flowers are ascribed all kinds of beautiful designations. Some we call humble, exalted, glorious, or admirable, beautiful and lovable. There is one that we may rightly call majestic: the iris. Its beauty impressed kings and artists and is thus deeply embedded in our culture

'Longing for the next lesson like craving delicious food'

Japanese-Canadian floral designer Hitomi Gilliam calls herself an "open scource floral educator. All the knowledge and skills she has, she wants to share with others who are interested. She lives on Bowen Island, near Vancouver, Canada. But travels all over the world to teach, both in person and virtually. "Education should be energizing to follow.