The Art of Design

With his book *The Art of Design*, Belgian floral designer Tomas de Bruyne takes the art of floristry to the next level. While much of the professional literature focuses solely on technique, this work delves deeper into the psychology behind design. The book serves as a guide for experienced floral designers who want to understand the “why” behind a successful arrangement.

Design as a total experience

What happens when you take floral design out of the traditional workshop setting and place it in an environment where everything comes together? With that question as their starting point, Sam and Anna developed the Mallorca Wedding Experience: not a training session, but a carefully crafted holistic experience where design, setting, and collaboration come together.

Flowers, snow, ice, and creativity

Leading florists Max van de Sluis and Per Benjamin often collaborate on major international projects. Recently, they held their fourth masterclass at the ICEhotel in Jukkasjärvi, Swedish Lapland. Over the course of the event, thirty participants created decorations using snow, ice, and fresh flowers.

Phalaenopsis: Timeless Beauty

It used to be quite something to have a Phalaenopsis plant or stem in a store: they were exclusive and expensive. That has changed drastically since then. The Phalaenopsis has become a mass-market item and can even be found at Ikea and home improvement stores. The floristic approach has changed as well.

Summer: Fitness and Technique

This issue of Floral Fundamentals focuses on experimentation. International floral designers demonstrate how materials, structure, and technique come together in a variety of summer designs—from open table arrangements and circular compositions to sophisticated bridal arrangements and wearable creations. Each design starts with a clear concept and shows how you can create a strong, distinctive look using seemingly simple elements.

“Getting into the nitty-gritty”

“Wedding floristry is one of my favorite subjects. You can really go all out with the details. Of course, you have to listen carefully to the bride. It’s actually quite difficult to sell bridal work effectively. When I had a shop, I always tried to sell more than just the bridal bouquet. You have to buy all the flowers and materials anyway, so if you can sell some additional related items on the side, that’s obviously a nice bonus.
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Consider, for example, a ring pillow, which is a lovely addition to the overall bridal package. A bracelet or floral tiara for the bride, her mother or mother-in-law, or the bridesmaids are also great ideas.
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"For various bridal bouquets, I use a base created with a 3D printer or a 3D pen. You can create many different shapes with these, and the filament used is available in just about any color. It takes a bit of experimentation, but I always see some great possibilities."