'Relative to nature, I still remain a student'

'Inspiration is everywhere,' says floral designer Max van de Sluis, 'but for me nature remains the most important source. If you look closely, you can learn so much from nature. Not only how plants grow and bloom but also about their lines, about transparency or the lack thereof. But above all you can find special color combinations in nature, often unexpected but actually always in a certain harmony.'

'You sometimes see flowers in multiples together but also sometimes in a solitary group. I then try to capture and isolate this emotion, sometimes perfecting it. But ultimately I remain a student of nature - no matter how hard I try.

'All this inspiration I also use for my bridal work. I often apply it in small tufts. For example, in the combinations of form and material or natural movements. All with the aim of making the bride even more beautiful and completing this special day.'

Shining star

At every wedding, the bride is the shining star. She is the most beautiful of the day, with festive clothes, a beautiful hairstyle and makeup, and with flowers that seem to tell the story of a long and happy marriage.

Online master class Flower Crowns by Hitomi Gilliam

From May 16 to 18, internationally renowned floral designer Hitomi Gilliam will host a three-day online master class on the theme Ephemera: Creating One-of-a-kind Flower Crowns.

Keukenhof looks back on brilliant season

Keukenhof closes the 2025 season successfully. Over 1.4 million visitors from all over the world enjoyed the colorful spring park between March 20 and May 11. Keukenhof was rated a beautiful 8.7 by visitors, a wonderful compliment for a colorful experience.

A Path to Floral Mastery - Claudia Tararache (Romania)

A florist with deep roots in her culture, driven by craftsmanship and emotion. Claudia works in her family's flower store, Anturium Flowershop, and that is also where her love for the craft began. When her husband first took her to the store, it felt like stepping into a fairytale world. Since then, it has been impossible to imagine the business without her.

New campaign spotlights cut hydrangea: 'Iconic Flower, Iconic Floristry'

With the launch of Hydrangea World's new promotional plan, the cut hydrangea launches a campaign that speaks directly to florists: Iconic Flower, Iconic Floristry. Running from 2025 through 2027, the campaign aims to inspire florists to stand out with cut hydrangeas. The kickoff will take place in May.