The campaign begins with a short documentary about Hanneke Frankema, European Champion and master florist. Frankema shares her experiences and preparations for the World Cup Floral Art 2025. As an ambassador for Decorum, she represents the brand's focus on quality, sustainability and innovation.
The campaign aims to showcase the passion and craftsmanship of international floral designers. Decorum wants to inspire professionals in the floral industry and draw attention to the versatility of flowers and plants. The documentary about Hanneke Frankema can be viewed at the top of the post or on the Decorum Plants & Flowers YouTube channel. Further updates on the World Cup Floral Art 2025 campaign can be followed via the Instagram account @decorumplantsflowers_official.
