Consumer expects concrete action from ornamental plant industry on sustainability
The floriculture sector is facing a more critical consumer, who expresses clear expectations in terms of sustainability. That's according to research by Flower Council Holland and research firm Kantar, presented during the webinar Consumer & Sustainability on April 15.
Exclusive 2-day Master Classes with Gregor Lersch
This spring, the Boerma Institute is offering a special opportunity: two intensive master classes led by master florist Gregor Lersch. Both programs are aimed at florists who want to deepen their professional knowledge and sharpen their technique.
British Flowers Week 2025: floral art and British floriculture in the spotlight
From June 2-7, London's Garden Museum will be in bloom during British Flowers Week. Six leading floral designers will take over the museum with floral installations that highlight the power of locally grown flowers as well as creative craftsmanship. The works are inspired by the new exhibition Cecil Beaton's Garden Party, which focuses on Beaton's love of flowers and gardens.
'Vitamin Hydrangea' campaign puts garden hydrangea center stage
Hydrangea World is expanding its "Vitamin Hydrangea" campaign to focus on the garden hydrangea. Previously the campaign focused on the indoor hydrangea, now the outdoor variety will follow. With its long flowering period and colorful appearance, the garden hydrangea is a striking addition to garden or patio.
A Path to Floral Mastery - Karolína Žáčková (Czech Republic)
In this episode of A Path to Floral Mastery, we meet Karolína Žáčková, the Czech participant in the World Cup Floral Art 2025. She talks about her love of nature, her search for emotion in floral work and her preparation for the World Cup.
GROWTH! - Flower show by Hanneke Frankema during World Flower Art Championships.
On Saturday evening, August 30, 2025, top designer Hanneke Frankema will present the show GROWTH! during the World Cup Floral Art in The Hague. The show promises to be a visual spectacle, bringing together nature, craftsmanship and innovation.