SIDAI: Where breeding and photography come together
The meeting between artist Ellen Korth and Peter van de Pol, director of Schoneveld Breeding, resulted in a special exhibition in which two disciplines come together: flower seed breeding and photography. Out of mutual appreciation for craftsmanship and creativity, the exhibition Sidai - Swahili for 'beauty' - was created.
The exhibition features sophisticated plant portraits printed on Japanese Kozo-Washi paper. Each portrait is a carefully crafted work of art focusing on the aesthetics of nature.
Winners Philadelphia Flower Show 2025 announced
The Pennsylvania Horticultural Society (PHS) has announced the winners of the Philadelphia Flower Show 2025, themed Gardens of Tomorrow. The show took place at the Pennsylvania Convention Center and brought together an impressive collection of landscapers, designers and florists to present the latest trends and innovations in the industry.
Successful entrepreneurial conference at Plantion: 'Improve your earning model'
On Tuesday, March 18, 300 florists gathered at Plantion to deepen their knowledge. During the entrepreneurial congress "Improve your earning model" and subsequent workshops, the focus was on improving profitability. Closing speaker Chantal Riedeman emphasized that florists have a unique position: "Flowers and plants really do make people happy."
Green Industry Trends 2026
Flower Council Holland has developed the Groenbranche Trends 2026 in collaboration with Tuinbranche Nederland, iBulb, INretail and Bureau Nijman + Van Haaster. These trends respond to the current zeitgeist, in which uncertainty and technological developments, such as artificial intelligence, play an increasing role. During a knowledge session on March 18 at the World Horti Center, the trends were presented to more than 150 interested parties.
National Day of Action highlights florist profession
Be-Florist, together with all Flemish schools and day training centers for florist and green decoration, is organizing a National Action Day on Friday, March 21. For the first time, all schools involved are working together cross-network on this initiative. Goal: inspire young people to choose a future in this creative and versatile sector.
New dynamics in the flower industry
The flower market is in a state of flux. While the number of independent flower stores is decreasing, the total turnover in the sector is actually growing. According to Marco Maasse, director of the Royal Association of Florist Shopkeepers (VBW), this is because consumers continue to buy flowers, albeit through new channels. "Fewer stand-alone stores and businesses are collectively realizing more sales," he says in an article in RetailTrends.