Participants of the World Cup Floral Art 2025 announced
From August 28th to 31st, the World Forum in The Hague will be the stage for the World Cup Floral Art 2025. The 24 best floral artists in the world will compete against each other in this prestigious competition. The full list of participants has now been announced. The Netherlands will be represented by Franka Roenhorst.
435 years of Hortus botanicus Leiden and the history of the tulip in the Netherlands
On May 2, KNNV Uitgeverij will publish the book Van hortus & tulp, a richly illustrated publication about 435 years of Hortus botanicus Leiden and the role of the tulip in Dutch plant culture. The book is written by the Hortus itself and offers a combination of historical depth, botanical knowledge, and visual inspiration.
IFTF 2025: International Floriculture Sector Meets in Vijfhuizen
From November 4th to 6th, 2025, the International Floriculture Trade Fair (IFTF) will take place at Expo Greater Amsterdam in Vijfhuizen. The fair brings together international players from the floriculture sector in a period of geopolitical shifts and economic uncertainty.
Training 'Displacement' by Pauline Arkesteijn at Floral Academy
On April 30, Pauline Arkesteijn will provide a one-day training at Floral Academy in Ede, with the theme 'displacement' – a modern design technique in which materials are deliberately placed outside their traditional context. The technique leads to dynamic compositions in which contrasts and surprising elements are central.
Consumer expects concrete action from the floriculture sector on sustainability
The floriculture sector is facing a more critical consumer, who expresses clear expectations in the field of sustainability. This is according to research by Flower Council Holland and research agency Kantar, presented during the Consumer & Sustainability webinar on April 15.
Exclusive 2-day Masterclasses with Gregor Lersch
This spring, the Boerma Institute offers a special opportunity: two intensive masterclasses led by master florist Gregor Lersch. Both programs are aimed at florists who want to deepen their professional knowledge and sharpen their technique.