VBW expands management team with operational director

VBW has expanded its management team as of January 1, 2025. Bram Rijkers will join as operational director alongside general director Marco Maasse.
Photostudio Gerard-Jan Vlekke / Fotovak

Strategic annual plans
Rijkers, previously responsible for member services and events at VBW, will focus on the execution of strategic annual plans. Maasse focuses on long-term strategy, lobbying and association affairs.

The board has implemented this expansion of the management team with a view to the future development of the organization. The new structure should contribute to the continuity of VBW.

More articles

Magical Hydrangea Armada, second to none
Magical Express is getting an expansion with a trailer
44dc1890-a993-4f02-8254-bc390176b9bc copy
Michael Perry discovers the craftsmanship behind Decorum plants
41924b50-2478-b709-e96c-a165ce9c18b4
Alex Segura to be a guest lecturer at the Advanced Floral Design Course 2026 in Aalsmeer
1780742306923
Tom De Houwer creates a culinary experience in Antwerp
PFFH_Crafted_color_tales_ 11
Horticulture Trends 2027
Chris Martens 2026©studiopsg.be - PSG_-3152
Farewell to Chris Martens
Black and White Square Photography Logo - 19
Third Féerie Florale
Exhibition Hall Overview
Floréda will return in October
DSC08300
Rijnsburg Flower Parade 
Iconic | Special Days Design File: Cut Hydrangea FINAL
New Online Inspiration Magazine: Special Days
onDTJjOJkd9X8Cy40MqFcH5yrHc2wa8GltQhjG5E
Wilderful launches a campaign for organic flowers
Floréda overview
First edition of Floréda attracts over 500 visitors
494024706aed14d46b31df16a75f7b42
Joyce Brueren and Gerrit van Aalst winners of the 2026 Dutch Floral Art Championships!
First edition of Floréda: inspiration, NK, and purchasing days
First edition of Floréda: inspiration, NK, and purchasing days
IPM ESSEN 2025
IPM program focuses on floristic trends
RFH
FloraHolland launches Flora Spring Expo
Bloomon sustainability report(2)
Bloomon publishes sustainability report
574482525_1393194926144844_2586108126151452737_n
De Oosteinde Garden Center reopens as a flower shop
Jodeco Photo 2
Restart of Jodeco Glass
Stefan van Berlo
Decorum at IPM Essen 2026
Trendz: show up
Trendz and showUP join forces in new retail event
b18a6d24-f034-4c57-951b-603d66c5f8f2 copy
Decorum focuses on collaboration during Hobaho Days
6426d3f1bc9a7
SMK revises Sustainable Florist Barometer
Libelle winter fair Belgium Mechelen Christmas star
Presentations at Libelle & Margriet Winter Fair – Stars for Europe
error: Content is protected !!!