Trendz and showUP join forces in new retail event
Trade fairs Trendz and showUP are joining forces and will form a single retail event from 2026 onwards. According to the organizers, this collaboration will create the largest retail event in the Benelux. Visitors will have access to more than 500 brands, ranging from established names to new labels and designers from home and abroad.
Decorum focuses on collaboration during Hobaho Days
Decorum Plants & Flowers participated in the Hobaho Days, where director Ron Kloos and owner Patrick van der Gulik spoke about collaboration in the tulip sector. The event brought together traders and growers with a focus on collective visibility and chain collaboration within the floriculture sector.
SMK revises Sustainable Florist Barometer
SMK is revising the certification scheme for the Sustainable Florist Barometer. The Plant Expert Committee is asking stakeholders to submit their comments on the revision by February 15, 2026. The new scheme is scheduled to take effect on January 1, 2027.
Presentations at Libelle & Margriet Winter Fair – Stars for Europe
The poinsettia season officially kicked off on November 25 with widespread visibility of the Christmas star at consumer fairs and in various media. The plant was presented earlier this month at the Libelle Winter Fair in Mechelen and is currently prominently featured at the Margriet Winter Fair in 's-Hertogenbosch. These activities are part of the European […]
Tulip Day Amsterdam kicks off the 2026 tulip season with a pick-your-own garden on Museumplein
On January 17, 2026, the annual Tulip Day will be held at Museumplein in Amsterdam. The Dutch Tulip Promotion Foundation (TPN) will traditionally open the tulip season with this event. A picking garden with 200,000 tulips will be created for the occasion. From 1 p.m., the public will be able to pick tulips free of charge. According to TPN chairman Arjan Smit, this year's theme is 'United in Bloom' [...].
Colored by Gerbera launches Gerbera Magazine
Colored by Gerbera launched the first edition of Gerbera Magazine on November 28, 2025. The magazine compiles information about trends, breeding, cultivation, and applications of gerberas, aimed at florists, growers, and retailers within the international floriculture sector. The publication focuses on sustainability in gerbera cultivation, including the use of LED lighting and other […]