Colored by Gerbera launched the first edition of Gerbera Magazine on November 28, 2025. The magazine compiles information about trends, breeding, cultivation, and applications of gerberas, aimed at florists, growers, and retailers within the international floriculture sector.
The publication focuses on sustainability in gerbera cultivation, including the use of LED lighting and other energy-saving techniques. The magazine also features an interview with French master florist Gaétan Jacques, in which he discusses the aesthetic possibilities and creative applications of gerberas in floral arrangements.
In addition, the role of gerberas in retail is highlighted in an interview with bloomon. The company provides insight into how the flower is used in bouquets and how the versatility of gerberas influences consumer offerings. The magazine also presents various innovations and new varieties, supplemented with inspiration for florists and retailers.
With the introduction of Gerbera Magazine, Colored by Gerbera aims to provide an up-to-date overview of developments within the sector and create a platform for sharing knowledge about cultivation innovations, market trends, and creative applications.
