The ultimate bridal flower

The lily of the valley has all the makings to be the ultimate wedding flower. First, she is immaculately pure white, traditionally the color of virginity. Then there is its freshness and irresistibly delicious fragrance. A more practical aspect is its availability in May, the bridal month par excellence.

'The focus is always on the flower'

Master florist Petra Konrad lives in a small town near Mainz, Germany. She has just returned from an intensive period of teaching in China. With a group of florist friends, she founded the FlowerArt Academy 10 years ago with the aim of promoting creativity in the profession. "We will have to reset everything and start thinking in a new way, but that takes a lot of time.

Don't forget the little ones!

When we think of spring, we quickly think of the trumpeting of the flower bulb assortment. It is especially the tulips that pop up in all sorts of ways, they are our national symbol. We usher in the season with a wonderful tulip picking day and Keukenhof shows what the Netherlands is big at. But spring also has a subtle side. Then our gaze turns to the little ones. They bring joy and endearment.

'A good viewer can signal a lot'

Czech artist Přemysl Hytych, Prem for short, is not a typical florist but connects all kinds of design in his work. "I work with people, with designers and environments, and try to bring all of this together in my work.

What nature gives us

In the midst of all the midwinter decorating, you sometimes think what would it be like if nothing came out of a heated greenhouse, if it had to be local, seasonal. Then you look around and discover materials that may be a bit underexposed. In doing so, it all becomes a little less colorful, but no less engaging.

'Flowers should speak'

Atmosphere maker Frederiek van Pamel, works intensively with flowers, plants and decoration for interiors, gardens and parties. 'Atmosphere and perception are two key words for me. Nowadays we are fed by social media and everything that can be seen optically. You can't just put something down: people want more.'