De campagne sluit aan bij de toenemende interesse in een groene leefomgeving. Consumenten worden gestimuleerd om hun buitenruimte – van balkon tot stadstuin – om te vormen tot een bloeiende plek. De promotie richt zich op Nederland, Duitsland en Polen. <br><br>
Long-lasting flowering and versatility
The garden hydrangea distinguishes itself by its abundant flowering, variation in flower shapes, and a broad color palette. The plant can be used in various garden designs and outdoor styles, and offers visual value from early spring to late summer.
Available promotional material for the trade
New atmospheric images are available for growers, exporters and retailers. These can be used for communication on the shop floor, in leaflets or on social media. The visual material can be requested free of charge via info@hydrangeaworld.com.
Collective campaign
'Hydrangea World' is a joint initiative of hydrangea suppliers at Royal FloraHolland, in collaboration with European breeders and propagators. The execution lies with marketing agency Concept Factory. Throughout the season, the campaign focuses on both indoor and outdoor hydrangeas and collaborates with cut hydrangea producers on its own channels.
More information
For more information and visuals, visit the website www.hydrangeaworld.com or follow Hydrangea World via Facebook and Instagram (@Hydrangea_world).
