'Vitamin Hydrangea' campaign puts garden hydrangea center stage

De campagne sluit aan bij de toenemende interesse in een groene leefomgeving. Consumenten worden gestimuleerd om hun buitenruimte – van balkon tot stadstuin – om te vormen tot een bloeiende plek. De promotie richt zich op Nederland, Duitsland en Polen. <br><br>

Long-lasting flowering and versatility
The garden hydrangea is distinguished by rich blooms, variation in flower forms and a broad color palette. It can be used in a variety of garden designs and outdoor styles, offering visual value from early spring through late summer.

Promotional material available for trade
New mood images are available for growers, exporters and retailers. These can be used for communication on the store floor, in leaflets or on social media. The image material can be requested free of charge at info@hydrangeaworld.com.

Collective campaign
'Hydrangea World' is a joint initiative of hydrangea suppliers at Royal FloraHolland, in cooperation with European breeders and propagators. Implementation is in the hands of marketing agency Concept Factory. The campaign focuses on both indoor and garden hydrangea during the season and collaborates on its own channels with producers of cut hydrangea.

Learn more
For more information and images, visit the website at www.hydrangeaworld.com or follow Hydrangea World on Facebook and Instagram(@Hydrangea_world).