The Flower Stage is the successor to the well-known FDF World and will for the first time be fully open to all interested exhibitors. Thanks to the rotating stage set-up, participants can show their products, concepts and techniques in an eye-catching way. The German FDF supports the organization and provides professional staging.
One of the eye-catchers is the "Aloha Show" by Björn Kroner, whose signature style is a tropically inspired floral performance.
Exhibitors can choose from various participation packages with options such as workshops, product presentations, plant sponsorships or giveaways. Thursday, Jan. 29, concludes the exhibition day with an informal networking reception around the Flower Stage.
With the introduction of this revamped concept, IPM ESSEN aims to give floral creativity more visibility within the fair, both physically on the floor and through the organization's extensive communication channels.
