Cut flower exports grew by 7% to 4.4 billion euros, while plant exports remained stable at 2.6 billion euros. Despite the increase in turnover, margins are under pressure due to rising costs for purchasing, labor, inspections, transport, and energy. In the top 10 exporting countries, Germany remained stable, while the United Kingdom and Poland showed growth. France experienced a decline. Spain and Denmark replaced Sweden and the United States in the top 10. Outside the top 10, there was 7% growth, particularly in Eastern European countries.
The market share of supermarkets in exports rose to 35.7%. Garden centers and DIY stores had a share of 13.7%, import wholesalers 27.6%. The growth in the retail segment is at the expense of traditional florists. For 2025, geopolitical tensions, labor migration, transport problems, sustainability and cost management are seen as important challenges. However, the sector shows resilience and remains innovative in a dynamic market.
