Green Industry Trends 2026

Flower Council Holland has developed the Groenbranche Trends 2026 in collaboration with Tuinbranche Nederland, iBulb, INretail and Bureau Nijman + Van Haaster. These trends respond to the current zeitgeist, in which uncertainty and technological developments, such as artificial intelligence, play an increasing role. During a knowledge session on March 18 at the World Horti Center, the trends were presented to more than 150 interested parties.

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Flower Council Holland

Netherlands

Flower Council Holland

Trends to guide the industry
The Green Industry Trends provide insight into how consumers experience the world and how this affects their view of flowers and plants. They offer not only inspiration, but also relevant market information. According to Yvonne Watzdorf, director of Flower Council Holland, this is essential: "To remain relevant as a sector, we need to understand consumers well and respond to changing needs. With these trends, we give direction to the market and offer concrete tools for practical applications."

Four style trends for 2026

The four 2026 style trends reflect how consumers are coping in a world that seems less and less predictable. Each trend translates social developments into concrete style expressions within the floriculture industry.

Nostalgic Lens - Familiarity and Craft in a Digital World
Increased digitalization and uncertainty are causing a re-evaluation of the past. Consumers seek to hold on to familiar, artisanal and nostalgic elements. Within floriculture, this translates to flowers and plants with a classic look, subtle color nuances and refined details. Think soft pastel shades, vintage flower shapes and traditional arrangements with a contemporary twist. Materials such as ceramics and wood enhance this sense of authenticity.

Intriguing Decor - Layering and complexity as a visual statement
This trend is all about rich textures, expressive patterns and layered designs. In a world where reality and digital experience increasingly overlap, there is a growing need for aesthetics that arouse curiosity. Within the greenery industry, we see this in lush combinations of plants with different textures, striking contrasts and asymmetrical floral arrangements. Colors are deep and saturated, with a focus on dynamism and mystery.

Orbit Revive - Sustainability and Circular Innovation
The urgency of climate change and resource scarcity is driving consumers to more consciously choose sustainable products. Orbit Revive emphasizes reuse, innovative materials and a cyclical approach to design. In the ornamental sector, this means a greater role for organically grown flowers, reusable packaging and plants that contribute to biodiversity. Colors and shapes are inspired by natural ecosystems, with earthy tones and organic contours.

Unexpected Encounter - Unconventional and Experimental Combinations
In a world where boundaries are blurring, there is room for unexpected and playful combinations. This trend focuses on contrasting elements that together form an innovative image. In the greenery industry, this results in bold color combinations, hybrid arrangements and innovative presentations that break the traditional rules. Flowers and plants are combined with unusual materials, and structures are experimental and dynamic.

More information and images about the Groenbranche Trends 2026 can be found on the Flower Council Holland website.