Trends as a guideline for the sector
The Groenbranche Trends provide insight into how consumers experience the world and how this influences their view of flowers and plants. They offer not only inspiration, but also relevant market information. According to Yvonne Watzdorf, director of Flower Council Holland, this is essential: “To remain relevant as a sector, we must understand the consumer well and respond to changing needs. With these trends, we give direction to the market and offer concrete tools for practical applications.”
The four style trends of 2026 reflect how consumers deal with a world that seems increasingly unpredictable. Each trend translates social developments into concrete style expressions within the floriculture sector.
Nostalgic Lens – Familiarity and craftsmanship in a digital world
The increased digitization and uncertainty are causing a re-evaluation of the past. Consumers are seeking support in familiar, traditional, and nostalgic elements. Within the floriculture industry, this translates into flowers and plants with a classic appearance, subtle color nuances, and refined details. Think of soft pastel shades, vintage flower shapes, and traditional arrangements with a contemporary twist. Materials such as ceramics and wood reinforce this sense of authenticity.
Intriguing Decor – Layering and complexity as a visual statement
This trend revolves around rich textures, expressive patterns, and layered designs. In a world where reality and digital experience increasingly overlap, the need for aesthetics that arouse curiosity is growing. Within the green sector, we see this reflected in lavish combinations of plants with different structures, striking contrasts, and asymmetrical floral arrangements. Colors are deep and saturated, with a focus on dynamics and mystery.
Orbit Revive – Sustainability and circular innovation
The urgency of climate change and raw material scarcity encourages consumers to choose more consciously for sustainable products. Orbit Revive emphasizes reuse, innovative materials, and a cyclical approach to design. In the floriculture sector, this means a greater role for organically grown flowers, reusable packaging, and plants that contribute to biodiversity. Colors and shapes are inspired by natural ecosystems, with earthy tones and organic contours.
Unexpected Encounter – Unconventional and experimental combinations
In a world where boundaries are blurring, space is created for unexpected and playful combinations. This trend focuses on contrasting elements that together form an innovative image. In the green sector, this results in bold color combinations, hybrid arrangements and innovative presentations that break the traditional rules. Flowers and plants are combined with unusual materials, and structures are experimental and dynamic.
More information and visual material about the Green Sector Trends 2026 can be found on the website of Flower Council Holland.
