From 12 to 14 January, the Trendz trade fair took place in Gorinchem. This also marked the kick-off of the inspiration and purchasing season for spring, the first trend fair of the year.
Under the title Bloemkracht 5 – working together for the florist, five leading organizations (VBW, Smithers-Oasis / Floralife, Plantion, Jodeco, Groothandelscentrum Plantion) united with their stands around the stage where they presented a varied daily program with inspiring demonstrations and presentations. It immediately became the place for networking and meeting colleagues.
The theme of sustainability was highlighted from various angles. Greenhouse Sustainability explained FlorIT, a tool to make the CO2 footprint of the flower shop as transparent as possible. Karolien Tesselaar explained how she, as a grower, approaches the cultivation of Alstroemeria as sustainably as possible, a great story to tell your customer as a florist. Loes van Griethuysen gave a demonstration with sustainable FSC-certified packaging and floral designers Esther Weijenberg, Ilona Oostenveld and Bente van Meurs inspired with sustainable and commercial creations. There were also fascinating presentations on insight into the return on investment of a flower shop, the benefits of a smart cash register 'Working smarter thanks to AI' and 'Employee of the future'.
The three trends of Trendz – Joy, Cosy and Dreamy – were developed in collaboration with Top Interior Designers.
Joy: Funny, gold, glass, graphic
A cheerful combination of retro styles and graphic expressions. Sentiment and revaluation of design from past periods, but shaped in a different way in new materials. The shapes are geometric and basic, the color combinations are surprising, with a lot of use of primary colors and black/white and outlines.
Cosy: Retro, handwork, round shapes, terra colors
Use of natural materials such as reed, ceramics, the shapes are subtle, rounded and soft. And the color scheme gives soft neutral colors, terra, ochre and black/white and occasionally a bright accent.
Dreamy: Fairy-tale, sea, silver, metal
The presentations are fairy-tale and dreamy. There is also a lot of reuse of waste to develop new products. The shapes are erratic, the colors are soft pastels, lilac, blue, purple, pink and red.
The Pantone main color Mocha Mousse also plays a pertinent role at the Trendz trade fair. The brown tint predominates and brings the tranquility of a coffee and chocolate break. Despite the challenges in the sector, the spring edition welcomed almost 6,000 visitors. The autumn edition is from Sun 24 to Tue 26 August.
