The key question of this time: Do we still understand what is true? The world is a mix of progress and nostalgia, innovation and familiarity, individualism and connectedness. Within this zeitgeist, four important styles can be distinguished, which we will see reflected in flower and plant trends in the coming years:
Unexpected Encounter – A surrealistic and experimental approach in which unexpected combinations of color and form heighten the tension. Contrasts and alienating elements create a playful, almost fairytale-like effect. (Read more about this trend here).
Orbit Revive – Technology and nostalgia come together in a style that embraces retrofuturism. Dried flowers, organic shapes, and space travel influences form a new, contemporary aesthetic. (Read more about this trend here).
Intriguing Decor – Warmth, color and texture play the leading role in a style that revolves around connection and positivity. An intriguing mix of patterns and materials creates a homely and inviting atmosphere. (Read more about this trend here).
Nostalgic Lens – The longing for the past translates into a renewed love for craftsmanship, rural aesthetics, and a nostalgic, cheerful style. Flowers and plants play a central role in creating a familiar and homely feeling. (Read more about this trend here).
The Green Sector Trends 2026 show how consumers react to the world around them and how flowers and plants play an important role in this. Want to delve deeper into the trends? Click on the links to explore each trend individually.
Rooted Choices: Back to the familiar
When everything around us changes, people fall back on traditions and crafts. There is a growing preference for simplicity and familiarity. We see this reflected in the demand for romantic bouquets, classic flower shapes such as the Biedermeier, and vegetable gardens in which flowers and edible plants are combined. Plants with small flowers that subtly embellish the interior are also making a comeback.
Bouncing Boundaries: Exploring and pushing boundaries
Experimentation and stretching boundaries are central to this trend. Flowers and plants must surprise and challenge, with striking colors, bold combinations and innovative applications. Color therapy with flowers and plants, as well as the role of green in health products and cosmetics, offers new opportunities for the sector.
Smile a While: More kindness in a hard world
In a time of social and geopolitical tensions, the need for warmth and positivity is growing. Flowers and plants play an important role in this as bringers of softness and connection. The trend emphasizes the power of flowers as a gift moment and sustainable pleasure products. Transparency about cultivation methods and sustainability is becoming increasingly important.
Co-Volution: Technology and nature in balance
AI and technology are changing the way we live and work, but the need for tangible, natural products remains. In the green sector, this means an advance of smart applications, such as self-watering pots and plant care apps. At the same time, appreciation for flowers and plants is growing as a counterweight to an increasingly digital world.
