On January 17, 2026, the annual Tulip Day will be held at Museumplein in Amsterdam. The Dutch Tulip Promotion Foundation (TPN) will traditionally open the tulip season with this event. A picking garden with 200,000 tulips will be created for the occasion. From 1:00 p.m., the public can pick tulips for free.
According to TPN chairman Arjan Smit, this year's theme is 'United in Bloom'. The theme emphasizes the connecting role of tulips and the broad involvement of visitors and participants. The organization expects the activity to be replicated nationwide, as in previous years when florists, shopkeeper associations, and supermarkets organized their own activities and workshops around Tulip Day.
Sustainability is an important part of the program. TPN reports that tulip growers cultivate without pesticides and that energy consumption has been reduced in recent years through multi-layer cultivation. Informative signs will be placed on Museumplein, and TPN will have an independent research agency take samples of tulips from the picking garden. In addition to the Dutch edition, Tulip Day is continuing to expand internationally. In Belgium, Germany, and the United States, picking gardens will also be created in the spring of 2026 in Antwerp, Berlin, and San Francisco, among other places. Since the first edition in 2012, TPN has used Tulip Day as an opportunity to promote tulips internationally.
