Following its inaugural edition in March, Floréda is returning this year. From October 4 through 6, the buying and inspiration event will return to Plantion in Ede, this time with a clear focus on fall, Christmas, and seasonal buying. Visitors can explore Christmas product lines, seasonal decorations, and new collections from suppliers.
The first edition of Floréda took place in March and combined buying opportunities, demonstrations, and professional sessions with the Dutch National Floral Art Championship. According to Plantion, that first edition attracted over five hundred visitors. A new feature is that the upcoming edition of Floréda will kick off on Sunday, to give more florists the opportunity to attend the event. The trade show is open on Sunday from 10:00 AM to 5:00 PM, Monday from 8:00 AM to 9:00 PM, and Tuesday from 8:00 AM to 1:00 PM. In addition to buying, the program once again features demonstrations, workshops, and trend sessions.
Floréda is organized by Plantion in collaboration with Smithers Oasis and VBW.
