Flower Council Holland presents results shopper survey

Flower Council Holland commissioned a comprehensive 2024 shopper survey in the Netherlands, Germany, France and the United Kingdom. The study, conducted by Haystack Consulting, provides valuable insights into consumers' purchase motivations and shopping preferences.

Flower & Leaf stops after 46 years

After 46 years, the trade magazine Bloem & Blad is disappearing from the market. The publisher has decided to stop, because developments in the sector do not offer sufficient perspective to continue the magazine.

Decorum launches second installment of 'A Path to Floral Mastery'

In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows German floral artist Christopher Ernst in his preparation for the Floral Art 2025 World Cup. Ernst is among Germany's renowned florists and works daily on sophisticated floral arrangements in Kindelbrück, a village that oozes craftsmanship and creativity.

Plantion and VBW present the Bloem-o-maat 

More and more florists are looking for ways to expand their sales opportunities. With this innovative vending machine, the Flower-o-size, you put your flowers and plants in the spotlight 24/7. A smart solution to serve customers even outside regular opening hours.

Celebrate Spring: knowledge and inspiration event for florists

On Tuesday, March 18, Plantion, VBW, Smithers-Oasis and Groothandelscentrum Plantion are organizing the event Celebrate Spring. The program consists of an entrepreneurs' conference in the afternoon and workshops and booths in the evening.

Auction Florinca Jade for Jade Foundation

Nursery Together2Grow will auction a full cart of Florinca Jade at flower auction Royal Flora Holland on March 3. Proceeds in excess of €538 will be donated to the Jade Foundation, which offers families with a child under treatment for cancer a stay in a vacation home.