Tulip Festival opens with christening of NEMO tulip

The Tulip Festival Amsterdam 2025 festively opened on March 27 with the christening of a new tulip: the NEMO Tulip. The roof of the NEMO Science Museum has been a permanent festival location since 2015.

New season of 'Ask Marginpar' kicks off

The popular video series Ask Marginpar is back with 12 new episodes, shot at its growing locations in Kenya. In the series, Marginpar provides a behind-the-scenes look at cut flower cultivation. In addition to familiar faces, new specialists are featured, including introducing new varieties and discussing sustainable growing methods.

Future of the lily sector takes center stage at Dutch Lily Days 2025

On Tuesday, June 3, Dutch Lily Days 2025 will open at De Jong Lelies in Andijk, which is celebrating its 65th anniversary this year. During the official opening, special attention will be paid to the future sustainability of the lily sector in a changing social and political context. Former LTO chairman Sjaak van der Tak will give a speech about the challenges and opportunities for the sector.

Royal FloraHolland closes 2024 with a profit

Royal FloraHolland ended 2024 with a positive result of 6 million euros after tax. This is shown in the annual report published in early April. Product sales rose 5% to 5.3 billion euros, mainly due to a higher average price for flowers (+11%). The number of plants sold remained stable.

Start of new Kalanchoe campaign: 'Wedding Time' central to online promotion

This week saw the launch of the first campaign within the revamped promotional strategy for Kalanchoe. Under the new pay-off 'Kalanchoe - part of life', the central theme is 'Wedding Time'. With inspiring images and targeted online campaigns, the Kalanchoe is positioned as a contemporary and versatile plant. The campaign offers new promotional opportunities for growers, buyers and florists.

Chrysanthemum attracts attention in Astana with floral models and live demonstration

The international trade fair Flora Expo Astana kicked off on Tuesday, April 8, with a striking presentation of Dutch chrysanthemums. Commissioned by the Chryson Foundation, communications agency Sobolj organized a creative promotional campaign within the Just Chrysanthemum (Just Chrys) campaign, aimed at positioning the chrysanthemum as a powerful, contemporary and versatile flower.