Export of flowers and plants over 7 billion euros in 2024 

Cut flower exports grew 7% to 4.4 billion euros, while plant exports remained stable at 2.6 billion euros. Despite sales growth, margins are under pressure due to rising costs for purchasing, labor, inspections, transportation and energy. In the top 10 export countries, Germany remained stable, while the United Kingdom and Poland showed growth. France experienced a decline. Spain and Denmark replaced Sweden and the United States in the top 10. Outside the top 10, there was 7% growth, particularly in Eastern European countries.

Supermarkets' export market share rose to 35.7%. Garden centers and DIY stores had a share of 13.7%, import wholesalers 27.6%. Growth in the retail segment came at the expense of traditional florists. For 2025, geopolitical tensions, labor migration, transportation issues, sustainability and cost management are seen as major challenges. However, the industry is showing resilience and remains innovative in a dynamic market.