Nostalgic Lens: Back to craft and romance

In an era where technology and globalization dominate our lives, the need for nostalgia and craftsmanship is growing. Nostalgic Lens harks back to traditional aesthetics and brings a fresh, romantic interpretation of rural domesticity.

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Flower Council Holland

Netherlands

Plants & Flowers Foundation Holland

Flowers and plants with a vintage look
This trend is a tribute to classic craftsmanship. We see:

Biedermeier bouquets in a modern style, with a playful touch.
Vegetables and fruit processed in flower arrangements, as in historical arrangements.
Small flowering plants and bulb-in-pot varieties that create a cozy atmosphere.

Colors and patterns: Cheerful and familiar
The colors in this trend are both fine and pastel-like as well as bold and playful. Soft pink, lilac and green shades are combined with warm accents such as yellow and orange. Designs such as checks and small floral patterns reinforce the nostalgic feeling.

What does this mean for the florist?
The Nostalgic Lens trend responds to the growing appreciation for traditional floral design and artisanal craftsmanship. This offers opportunities for florists who lovingly and carefully create arrangements that evoke memories of bygone times.