Nostalgic Lens: Back to craft and romance

At a time when technology and globalization dominate our lives, there is a growing need for nostalgia and craft. Nostalgic Lens harkens back to traditional aesthetics and brings a fresh, romantic interpretation of rural domesticity.

Article

Flower Council Holland

Netherlands

Flower Council Holland

Flowers and plants with a vintage look
This trend pays homage to classic craftsmanship. We see:

Biedermeier bouquets in a modern twist, with a playful touch.
Vegetables and fruits incorporated into floral arrangements, as in historical arrangements.
Small flowering plants and bulb-on-pot varieties that create a cozy atmosphere.

Colors and patterns: Cheerful and familiar
The colors in this trend are both delicate and pastel as well as bold and playful. Soft pinks, lilacs and greens are combined with warm accents such as yellow and orange. Dessins such as checks and small floral patterns enhance the nostalgic feel.

What does this mean for florists?
The Nostalgic Lens trend responds to the growing appreciation for traditional floral art and craftsmanship. This presents opportunities for florists who lovingly and thoughtfully create arrangements that evoke memories of days gone by.