Flower Council Holland introduces Supervisory Board and revamped governance model

As of February 2025, Flower Council Holland is working with a new governance structure. With the introduction of a Supervisory Board alongside the Executive Board and the Board of Experts, a clear separation has been made between supervision, strategy and execution. This innovation should ensure sharper responsibilities and a better balance between the interests of the sector and the implementation of the marketing strategy.

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Netherlands

Flower Council Holland

The newly established Supervisory Board consists of six members:

Marco van der Sar (independent, chairman)
Alice van Veen (Royal Lemkes)
Peter ten Have (nursery J&P ten Have)
Ton van Mil (Royal Brinkman)
Mariska Werring (independent)
Jack Goossens (Gova BV)

This combination of independent members and industry representatives brings together relevant knowledge and experience to strengthen organizational oversight.

Day-to-day management will remain in the hands of managing director Yvonne Watzdorf. She will be supported by a management team and a newly created Board of Experts, which will serve as an advisory body. "This move puts us in an even better position to fulfill our ambitions for the sector," Watzdorf said.

Supervisory Board Chairman Marco van der Sar adds, "The new governance model allows us to work more purposefully and efficiently. It is now clear who is responsible for what."

With this restructuring, Flower Council Holland aims to further professionalize its marketing activities and thus contribute to a stronger reputation of the floriculture sector in Europe.