The newly established Supervisory Board consists of six members:
This combination of independent members and representatives from the sector brings together relevant knowledge and experience to strengthen the supervision of the organization.
Daily management remains in the hands of managing director Yvonne Watzdorf. She is supported by a management team and a newly established College of Experts, which will act as an advisory body. "This step enables us to realize our ambitions for the sector even better," says Watzdorf.
Chairman of the Supervisory Board, Marco van der Sar, adds: “With the new management model, we can work more purposefully and efficiently. It is now clear who is responsible for what.”
With this restructuring, Flower Council Holland wants to further professionalize its marketing activities and thus contribute to a stronger reputation of the floriculture sector in Europe.
