The name change reflects the broad representation of both the flower and plant sectors. The new name – clear, in English, and internationally recognizable – also replaces the well-known labels 'Mooi wat bloemen doen' and 'Mooi wat planten doen'. From now on, there is one central sender in all communications.
More efficient platform, greater visibility
The new platform plantsandflowersfoundationholland.org bundles inspiration, trends and background stories about flowers and plants. At the same time, the private section offers exclusive access to research results, communication templates, dashboards and an extensive image bank – specifically for growers and traders.
Thanks to the deployment of AI technology (currently in pilot phase), content can be automatically adapted to country, language and culture, facilitating international application.
Industry benefits at a glance:
The transition is visible in both corporate identity and approach. According to general manager Yvonne Watzdorf, this move contributes to the visibility, innovation and growth of the floriculture sector as a whole.
