On February 9 & 10, spring kicked off at Star & Van der Gugten in Wetteren (BE) with an inspiring two-day event full of floral art, craftsmanship and a great selection of (spring) flowers. Three generations of florists: Daniël Ost, Erik Lockley and emerging Dutch talent Bente van Meurs let the flowers speak and showed innovative creations with materials you should not miss this season. Smithers-Oasis' sustainable products were also given a stage during the demonstration.
Star & Van der Gugten, a wholesaler specializing in cut flowers with cash & carry's in the Netherlands and a headquarters at Royal FloraHolland Rijnsburg, acquired Belgian wholesaler De Rijcke in 2017. Through their own growers' organization My-Blush, they offer special ornamental shrubs. They also sell a range of plants and accessories. Customers can order through the webshop or choose on site in the cash & carry. At the end of last year, Star & Van der Gugten moved to a brand new branch in Wetteren. This happy event was celebrated Feb. 9-10.
Wout van der Gugten, director of the Belgian company deliberately did not call it an open-door day, but an event to usher in spring. 'It is meant to be an informal event where customers can gain inspiration, discover the spring assortment and network over a snack and a drink. Especially for this occasion, three florists provided special demonstrations during the two days.'
You can discover Bente van Meurs' designs in the spring special. Erik Lockley's creative work can be admired in the Nature, Naturally! special.
