Decorum launches campaign around World Cup Floral Art 2025

Decorum, main sponsor of the World Cup Floral Art 2025, is launching a campaign around this international floral art event. Under the motto "The best of the world working with the best of the world," Decorum highlights a participant in the championship each month.

Article

WC2025

Netherlands

Decorum

The campaign begins with a short documentary about Hanneke Frankema, European Champion and master florist. Frankema shares her experiences and preparations for the Floral Art 2025 World Cup. As Decorum's ambassador, she represents the brand's focus on quality, sustainability and innovation.

The campaign aims to showcase the passion and craftsmanship of international floral designers. With this, Decorum wants to inspire professionals in the floral industry and highlight the versatility of flowers and plants. The documentary about Hanneke Frankema can be viewed at the top of the post or on Decorum Plants & Flowers' YouTube channel. Further updates on the World Cup Floral Art 2025 campaign can be followed via the Instagram account @decorumplantsflowers_official.

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