The German Florists Association (FDF) organized daily flower shows in Hall 5 during the IPM Essen trade fair. The event took place from January 28 to 31 at Messe Essen. FDF created a meeting place for professionals in the floral industry, called FDF World, where trends and ideas were presented. These were developed by FDF art director Manfred Hoffmann and floral designer Oliver Ferchland.
At the center was a rotating stage on which international florists showed their work. One of the shows was the Pure Perfection Passion Show with designers from the Netherlands, Belgium, Poland and Hungary. Flower suppliers such as Decorum and Van der Plas were present with stands.
The IPM trade fair itself offered presentations of various flowers and plants, including cacti, orchids and roses. Blooms showed flower trends and there was a presentation on '365 days of flowers'.
This business view of the event provides florists and arrangers with an overview of the professional activities and trends that were presented during the IPM Essen trade fair.
