During the IPM Essen trade fair, the demo show "Love is in the air" took place, focusing on bridal floral work. This show was held on January 28 and 29 on the rotating stage in Hall 5.
Participating florists included Christopher Ernst, German Master Florist of 2022 and candidate for the 2025 World Cup, Victoria Salomon, specializing in weddings, and Patricia Jung, floral influencer and owner of the Blume Exlusiv flower shop in Oftersheim.
The demonstration showcased a wide range of bridal arrangements, varying in style, material, and color. Visitors gained insight into new ideas and techniques within bridal floral work. Attention was also paid to the business operations of young florists active on social media.
The show was part of a series of stage shows organized by the German Florists Association (FDF) in collaboration with sponsors. Van der Plas, an online supplier, provided the show with flowers and plants.
This information provides florists and arrangers with an overview of current trends and practices in bridal floral work, as presented at a leading trade fair.
