Love is in the air  

During the IPM Essen fair, the "Love is in the air" demo show focused on bridal flower arrangements took place. This show was held January 28 and 29 on the rotating stage in Hall 5.
Participating florists were Christopher Ernst, German Master Florist of 2022 and World Cup 2025 candidate, Victoria Salomon, who specializes in weddings, and Patricia Jung, floral influencer and owner of floral store Blume Exlusiv in Oftersheim.

The demonstration showed a wide range of bridal arrangements, varying in style, material and color. Visitors gained insight into new ideas and techniques within bridal floral design. Attention was also paid to the business practices of young florists active on social media.

The show was part of a series of stage shows organized by the German Florists' Association (FDF) in cooperation with sponsors. Van der Plas, an online supplier, supplied the show with flowers and plants.

This information provides florists and arrangers with an overview of current trends and practices in bridal floristry, as presented at a leading trade show.

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