Trade fairs Trendz and showUP are joining forces and will form a single retail event from 2026 onwards. According to the organizers, this collaboration will create the largest retail event in the Benelux. Visitors will have access to more than 500 brands, ranging from established names to new labels and designers from home and abroad.
The new combination builds on the existing profiles of both trade fairs. Trendz is known for its range of home décor, flowers, and gifts, while showUP focuses on home, gifts, kids, stationery, and lifestyle. The joint event will be complemented by jewelry & accessories and table and kitchenware, among other things, allowing retailers to concentrate their purchasing in one location.
Mascha de Bruin, organizer of Trendz, says that the collaboration will ensure a broader reach and a solid foundation for further development. "Retailers will find everything under one roof, while the recognizable qualities of both trade fairs will be retained."
Daan van Trigt (showUP) emphasizes that showUP's own signature and community will remain part of the new concept, but that the collaboration offers extra space for growth and visibility for makers and brands.
The program will continue to focus on inspiration and purchasing, including trend presentations, Trend Talks, and the presentation of the Gift of the Year Award. The exhibition floor combines elements of both formulas, with a focus on meeting and networking.
The first edition of Trendz / showUP will take place on August 30 and 31 and September 1, 2026, at Evenementenhal Gorinchem.
