Royal FloraHolland concluded 2024 with a positive result of 6 million euros after tax. This is according to the annual report published in early April. Product turnover increased by 5% to 5.3 billion euros, mainly due to a higher average price for flowers (+11%). The number of plants sold remained stable.
Strengthening the chain and sustainability
CEO Pieter Bootsma points to the continued development of the digital and logistical platform as the basis for further growth. The cooperative is investing specifically in day trading, growth segments, and sustainability. From 2026, the majority of turnover must come from certified growers. Small-scale growers have until July 2027 to comply.
Cost savings and positive cash flow
CFO David van Mechelen reports that the result was 23 million euros better than in 2023. This is due to higher commission income, cost savings, and lower energy costs. Despite continued losses at Floriway, the trend there is positive. Royal FloraHolland invested 83 million euros last year, including in making hubs more sustainable. The financing was partly converted into a Sustainability Linked Loan.
