Royal FloraHolland ended 2024 with a positive result of 6 million euros after tax. This is shown in the annual report published in early April. Product sales rose 5% to 5.3 billion euros, mainly due to a higher average price for flowers (+11%). The number of plants sold remained stable.
Strengthening chain and sustainability
CEO Pieter Bootsma points to the further development of the digital and logistics platform as the basis for further growth. The cooperative is making targeted investments in day trade, growth segments and sustainability. As of 2026, the majority of sales must come from certified growers. Small-scale growers will have until July 2027 to comply.
Cost savings and positive cash flow
CFO David van Mechelen reports that the result was 23 million euros better than in 2023. This was due to higher commission income, cost savings and lower energy costs. Despite continuing losses at Floriway, the trend there is positive. Royal FloraHolland invested 83 million euros last year, including in making hubs more sustainable. The financing was partly converted to a Sustainability Linked Loan.
